教育推廣崗位職責匯編(3篇)

崗位職責是什么

教育推廣崗位是一個專注于擴大教育項目、課程或服務(wù)影響力的職位，其核心任務(wù)是通過有效的策略和活動，提高教育產(chǎn)品的知名度，吸引潛在的學習者，并促進教育機構(gòu)與社區(qū)的互動。

崗位職責要求

1. 具備出色的溝通技巧，能夠清晰地傳達教育項目的價值和目標。

2. 熟悉教育市場動態(tài)，了解目標受眾的需求和興趣。

3. 擁有良好的組織能力和項目管理經(jīng)驗，能有效規(guī)劃和執(zhí)行推廣計劃。

4. 精通各種營銷工具和渠道，如社交媒體、電子郵件營銷、線上線下活動等。

5. 具備數(shù)據(jù)分析能力，能通過數(shù)據(jù)反饋調(diào)整推廣策略。

6. 具備創(chuàng)新思維，善于提出新的推廣理念和方法。

崗位職責描述

教育推廣專員需要深入理解教育產(chǎn)品，挖掘其獨特之處，通過定制化的推廣策略，將這些價值傳遞給目標受眾。他們可能需要與教師、家長、學生和其他利益相關(guān)者建立聯(lián)系，以了解他們的需求和期望，從而制定更符合市場需求的推廣活動。此外，他們還需要跟蹤和分析推廣活動的效果，以優(yōu)化策略并確保投入產(chǎn)出比。

有哪些內(nèi)容

1. 市場研究：定期調(diào)查教育市場趨勢，分析競爭對手，識別潛在的增長機會。

2. 策略制定：基于市場研究，設(shè)計和實施有針對性的推廣計劃，包括線上和線下活動。

3. 內(nèi)容創(chuàng)建：編寫吸引人的宣傳材料，如新聞稿、社交媒體帖子、電子郵件通訊等。

4. 合作伙伴關(guān)系：建立和維護與學校、社區(qū)組織、媒體等的合作關(guān)系，共同推廣教育項目。

5. 活動組織：策劃和執(zhí)行講座、開放日、研討會等各類活動，增強教育品牌的可見度。

6. 數(shù)據(jù)分析：監(jiān)測和分析推廣活動的數(shù)據(jù)，如參與率、轉(zhuǎn)化率等，為策略調(diào)整提供依據(jù)。

7. 報告撰寫：定期向管理層匯報推廣活動的進展和成果，提出改進建議。

教育推廣崗位的工作涵蓋了廣泛的領(lǐng)域，要求從業(yè)者具備多方面的技能和知識，同時保持對教育行業(yè)的熱情和對市場變化的敏銳洞察，以確保教育機構(gòu)能夠在競爭激烈的環(huán)境中持續(xù)發(fā)展。

教育推廣崗位職責范文

第1篇 教育推廣崗位職責

養(yǎng)生用品教育推廣主任 無限極 無限極(中國)有限公司,無限極,無限極 崗位職責:

1.培訓課件的開發(fā) 、制作、優(yōu)化

2.培訓計劃的制定 、實施、跟進

3.培訓課程的標準化講授與推廣

4.教育推廣活動的策劃與實施

5.學習工具的創(chuàng)新開發(fā)應(yīng)用

6.跟進上司指定項目,并按項目要求完成實施

任職資格:

1.優(yōu)秀的團隊協(xié)作精神與能力,富有責任感、服務(wù)精神

2.形象良好,語言表達及ppt制作能力優(yōu)秀,授課經(jīng)驗豐富

3.具備體察顧客體驗的能力,讓課程更易復制 ,提升課程效益

4.具備優(yōu)秀的統(tǒng)籌、協(xié)調(diào)能力,能有效利用內(nèi)外部資源,推動培訓項目的實施

第2篇 教育推廣經(jīng)理崗位職責

全國線下推廣經(jīng)理(外企教育機構(gòu)) ? lead offline promotion team to achieve kpi targets through diversified offline channels in each market

? strategically review and refine offline marketing channel contribution in each market, and work out the development and e_ecution action plan.

? lead and manage regional/city managers to ensure utmost presence, and acquisition performance in key areas of focus.

? set standards for campaign development, planning, e_ecution, and optimization of offline marketing channels to drive efficiency enhancement and mkt ratio control.

? provide ongoing tracking and analysis of user behavior through market analysis, competitive analysis and site analytics to identify key performance drivers and operating metrics in order to ma_imize roi of offline channels.

? conduct analysis to identify growth opportunities, campaign success, and continually refine process to enhance marketing initiatives.

? proactively communicate with nod/rod etc. to gather insights from internal stakeholders which will improve targeting efforts and generate smarter decisions

? bravely test new and innovative campaigns to uncover untapped acquisition opportunities in offline marketing.

? work closely with the cross-functional departments/teams (marketing internal teams, operations, hr, bd etc.) to deliver the aligned business objectives in both short and long-term.

? provide marketing feedback and insight to senior management on all issues relating to offline marketing initiatives

? be responsible for the budget preparation and control of china offline promotion channels.

? lead offline promotion team to achieve kpi targets through diversified offline channels in each market

? strategically review and refine offline marketing channel contribution in each market, and work out the development and e_ecution action plan.

? lead and manage regional/city managers to ensure utmost presence, and acquisition performance in key areas of focus.

? set standards for campaign development, planning, e_ecution, and optimization of offline marketing channels to drive efficiency enhancement and mkt ratio control.

? provide ongoing tracking and analysis of user behavior through market analysis, competitive analysis and site analytics to identify key performance drivers and operating metrics in order to ma_imize roi of offline channels.

? conduct analysis to identify growth opportunities, campaign success, and continually refine process to enhance marketing initiatives.

? proactively communicate with nod/rod etc. to gather insights from internal stakeholders which will improve targeting efforts and generate smarter decisions

? bravely test new and innovative campaigns to uncover untapped acquisition opportunities in offline marketing.

? work closely with the cross-functional departments/teams (marketing internal teams, operations, hr, bd etc.) to deliver the aligned business objectives in both short and long-term.

? provide marketing feedback and insight to senior management on all issues relating to offline marketing initiatives

? be responsible for the budget preparation and control of china offline promotion channels.

第3篇 教育推廣顧問崗位職責

1、熟悉周邊教育市場及生源市場;

2、開發(fā)生源渠道,為咨詢部提供數(shù)據(jù)信息;

3、配合市場策劃開展招生活動;

4、數(shù)據(jù)收集,并進行電話邀約上門,完成既定目標;

5、完成公司制訂的當月計劃和促銷任務(wù)。